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Massage Studio in Wisconsin Sees Growing Demand for Prenatal Massages

Nov 12, 2008

A Swelling Business: Local Massage Studio Sees Growing Demand for Prenatal Massages

ELM GROVE, Wis. – Nov. 12, 2008 – Michelle Burke, co-owner of elements therapeutic massage in Elm Grove, Wis., has seen business take a rather “bumpy” turn.

In fact, it’s her studio’s ability to help pregnant women lie on their stomachs for the first time in months that has created a swell of sorts for her company’s services.

A noticeable increase in traffic through Burke’s doors at 12920 W. Bluemound Road reveals a surprising number of customers in maternity clothes. And thanks to the addition of a specially-designed prenatal massage table, Burke’s certified massage therapists are able to treat their lower back pains most effectively.

But Burke said the specialty was not on her radar until pregnant women began calling to request the unique service. That’s when she seized on an opportunity to be one of the best massage studios offering the technique.

She purchased the $1,000 prenatal table that includes holes where a woman’s pregnant belly and enlarged breasts can rest comfortably with no strain on the muscles and joints that need attention. Additionally, Burke has hired true specialists in prenatal massage who are veteran certified massage therapists.

While deep tissue massage, hot stone massage, sports massage and Swedish massage services are popular at elements therapeutic massage, it is the prenatal massage that has been a surprising niche. And word-of-mouth referrals from mothers-to-be about the treatments have been contagious.

With the harsh winter months still to come, Burke expects pregnant clients to continue to seek prenatal massage therapy as a holistic and healing treatment that provides much-needed relief for the stress that pregnancy puts on the female body.

About elements therapeutic massage:

elements therapeutic massage is headquartered in Highlands Ranch, Colo., and is part of Fitness Together Holdings, Inc. The parent company oversees Fitness Together Franchise Corporation, a one-on-one personal training fitness franchise established in 1996, and elements therapeutic massage, a massage therapy franchise that began franchising in 2006. Today, the combined franchise network includes more than 700 franchise locations across the United States, Costa Rica, Israel, Ireland, and Canada. For more information about elements therapeutic massage, visit

For interviews with Burke and/or to speak with pregnant clients, contact:

Lanese Querner, 972.770.5086 /


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