The massage-focused brand keeps costs down for franchisees while providing a proven, much-needed therapeutic service to the community.
BY EMILY CLOUSE
03:00 PM • 07/02/19 Franchisor Spotlight
Forbes has published its annual Best Franchises to Buy ranking, and the Elements Massage brand has placed in the Top 10 for the medium investment category.
In collaboration with FRANdata, Forbes analyzed more than 3,300 active franchise brands over five years. Brands were assessed on system sustainability, system demand, value for investment, franchisor support and franchisor stability. Brands must also disclose financial information, have a minimum of 50 franchised units at the beginning of 2013, a minimum of 100 franchised units at the end of 2017, and no year-over-year declines in system size.
"This Forbes ranking comes at the perfect time. Professionals and clients alike are increasingly singing the praises of the proven therapeutic benefits of massage and how it can be used to help treat a wide variety of ailments,” said Dan Demolli, Vice President of Franchise Development at WellBiz Brands, Inc. “The Elements Massage brand is at the forefront of that movement, and we’ll just keep getting better and better.”
With a single-unit investment range between $225,350 and $374,350 and midpoint initial investment of $299,850, the Elements Massage franchise was ranked as a “medium investment” among brands with midpoint investment ranging up to nearly $500,000, further demonstrating the affordability of the franchise. The Elements Massage system is able to keep costs down for franchisees by focusing only on massage services, capitalizing on efficient real estate spaces and being a part of the WellBiz Brands, Inc. portfolio.
The Elements Massage brand specializes in various types of massage and requires just 1,200 to 1,800 square feet. “That smaller footprint allows us to fit in a lot of markets that our competitors can’t,” said Demolli. “We’re very nimble, and that’s a huge cost differentiator.”
As a subsidiary of WellBiz Brands, Elements Therapeutic Massage, LLC benefits from the knowledge, resources and decades of experience WellBiz has developed through its portfolio of brands. New franchisees benefit from this wealth of understanding, such as data-driven site selection assistance, automated business systems and ongoing marketing services.
"We essentially give franchisees a ‘studio in a box’ that includes variations and options, but since we can buy resources in bulk, we are able to easily adapt the model based on the square feet,” said Demolli.
Ultimately, any attention the Elements Massage brand gains is a result of its mission to help more people live better lives through therapeutic massage.
Elements Therapeutic Massage, LLC. 9780 Meridian Blvd, Suite 400 Englewood, CO 80112
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-5517. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. Each Elements Massage® studio is independently owned and operated. Elements Massage® is a registered trademark of Elements Therapeutic Massage, LLC.