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Massage Franchise News

Susan Lintonsmith Named CEO of Elements Massage®

Apr 10, 2019

Englewood, CO (April 10, 2019) Elements Massage®, one of the fastest-growing therapeutic massage franchises in the nation, announced today that Susan Lintonsmith was promoted to CEO of the Company. Lintonsmith joined Elements Massage in January 2019 as President and COO and is an experienced franchise executive with deep knowledge leading consumer brands. Former Elements Massage CEO, Jeremy Morgan, was elevated to president of WellBiz Brands Inc, the nation’s premiere franchisor of wellness, fitness and beauty brands that manages Elements Massage®, Amazing Lash Studio® and Fitness Together®.

In one of her first initiatives as CEO earlier this month, Lintonsmith led the introduction of CBD Herbal Ritual™, the brand’s newest line of exclusive hemp-infused therapeutic massage treatments. This announcement makes Elements Massage the nation’s first massage franchise brand to offer hemp-infused therapeutic massage, which will be available at participating Elements Massage studios nationwide on May 20.

Elements Massage currently has over 240 independently-owned and operated studios across the U.S. and Canada. The network includes over 250 Elements Massage franchise owners, a community of 4,000 massage therapists, and over 120,000 members nationally. Elements Massage was recently recognized as number one in the Spa, Wellness and Beauty category of Newsweek’s inaugural 2019 list of America’s Best Companies for Customer Service.

“This is an incredibly vibrant time for the business and I’m thrilled to have the opportunity to guide Elements Massage as it continues its strong growth trajectory,” said Susan Lintonsmith. “Working with an amazing team and incredible group of franchisees, we are poised to make Elements Massage the leading massage therapy brand in the United States and beyond for years to come.”

Prior to joining Elements Massage, Ms. Lintonsmith was President and CEO for Quiznos, where she led initiatives to improve service, food quality and helped improve traffic trends with a new loyalty program, third party delivery and online ordering. While serving in this role, she also launched the installation of energy efficient toaster ovens to deliver on the brand’s hot toasted sandwich promise. Her leadership helped the system achieve positive sales in 2018. She previously held senior leadership roles at Red Robin Gourmet Burgers, Western Union, The Coca-Cola Company and Pizza Hut. She is excited to parlay her brand and franchise experience in the health and wellness industry.

“Building on the exciting momentum of the brand, we are thrilled to promote Susan to CEO of Elements Massage as she leads us into the next chapter of growth,” added Jeremy Morgan, President of WellBiz Brands. “In a short period of time, she has made a significant impact, and her deep expertise working across consumer facing brands gives her a unique perspective to drive our company strategy.”

About Elements Massage®

Elements Massage® is one of the nation’s premier massage therapy brands, with over 240 independently-owned and operated studios across the U.S. and Canada. The brand began franchising in 2006 and differentiates itself by providing consumers with a highly-customized and therapeutic massage through its industry-leading membership program, the Elements Wellness Program™. Members at each studio benefit from a highly-rated massage service on a month-to-month basis. In 2019, Elements Massage ranked #340 on Entrepreneur magazine’s 2019 Franchise 500® list and was recognized by Newsweek as No. 1 in its 2019 America’s Best Customer Service list in the ‘Spa, Wellness and Beauty’ category. To learn more, visit

About WellBiz

Wellbiz Brands, Inc. is the nation’s premiere franchisor of wellness, fitness and beauty brands. With more than 600 locations, WellBiz Brands is uniquely qualified to serve the growing needs of the health and beauty conscious consumer through recurring revenue experience-based brands including Elements Massage®, Amazing Lash Studio® and Fitness Together®. Backed by a management team with nearly a century of combined leadership experience, WellBiz Brands accelerates scalable and predictable revenue growth by providing a robust platform of shared services, infrastructure and support. The company claimed three spots on the 2018 Inc. 5000 List of America’s Fastest-Growing Private Companies list and is headquartered in Englewood, Colorado. For more information about WellBiz Brands and its franchise opportunities, visit

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