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Massage Franchise News

Mom and Baby Can Benefit From Massage

May 5, 2015

Therapeutic Massage Can Help Regulate Hormones, Reduce Swelling and Improve Sleep

Press Release

HIGHLANDS RANCH, COLO., (May 5, 2015) -- Pampering mom with massage on Mother's Day is a popular gift idea, but it's also beneficial to the health and wellness of new moms and their babies, according to the American Pregnancy Association. Elements Massage™ (Elements), a national franchise founded on the therapeutic benefits of massage and one of the fastest growing providers of therapeutic massage in the U.S., has specialty therapists who bring more than pain and stress relief to the massage table.

Elements studios employ a number of therapists that are trained in every stage of pregnancy to help women going through changes with their body. Therapists have massage techniques to utilize in prenatal and postpartum massage to aid with hormonal fluctuations, swelling ankles and soreness, clearing milk ducts to stimulate milk production for breastfeeding and improving sleep through relaxation.

"Many of our therapists specialize and are certified in prenatal and postpartum massage," say Colleen O'Connor, owner of Elements in Louisville, Ky. "Certification and continuing education is required before therapists can even touch the client. If a pregnant or postpartum woman is thinking about massage therapy, they should know what to ask the massage studio, and at Elements each client is matched with the proper therapist based on their massage needs."

O'Connor says it is critical for anyone purchasing the gift of massage for a pregnant or postpartum mom to ask about the therapist's education, which Elements can provide to all their clients.

  • Are they certified?
  • What is their experience with prenatal and postpartum massage?
  • Do they have the right equipment for taking care of these kinds of massages?

Many of the Elements studios now have prenatal massage tables with cut-outs designed specifically for pregnant and postpartum women. It allows the women to be able to lay on their belly in comfort while they are having a massage, if they so choose. Studios without prenatal tables can still provide prenatal and postpartum massage to clients by having the client lay on her side and back.

Each and every client at Elements is treated to The Elements Way®, which pairs the client with the right prenatal massage therapist by determining the type of massage desired, specific pressure needs and individual issues to provide the best customer experience.

"Massage is an amazing gift for pregnant women and new moms," says O'Connor. "It's the gift of time. Her time may no longer be her own, but while she is with the therapist, it is all about her and taking care of her needs."

Elements Massage™ has more than 200 locations nation-wide. To find your closest Elements location, visit

WellBiz Brands, Inc. is headquartered in Highlands Ranch, Colorado and is one of the largest health and wellness companies in the United States. The company owns three separate franchise entities: Fitness Together Franchise Corporation, which franchises one-on-one and small group personal fitness training studios, Elements Therapeutic Massage, Inc., which franchises massage studios, providing custom therapeutic massage to meet clients’ individual needs, and Fit 36, Inc., which franchises high intensity interval training studios, with workouts done as a group.

Fitness Together Franchise Corporation began franchising in 1996 and has approximately 175 Fitness Together® locations across the United States. Elements Therapeutic Massage, Inc. began franchising in 2006 and has approximately 200 Elements Massage™ locations in 32 states. Fit 36, Inc. began franchising in 2014 and has a single FIT36™ location in downtown Denver, Colorado.

For more information about Fitness Together®, visit For more information about Elements Massage™, visit For more information on FIT36™ visit

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