WellBiz Selects Struck as Creative Agency of Record to Accelerate Elements Franchise Growth
Jun 13, 2013
HIGHLANDS RANCH, Colo. -- WellBiz Brands, one of the largest wellness franchise organizations, today announced their selection of Struck (www.struck.com) as creative agency of record after a nationwide search. Struck, a digital-forward creative agency, is tasked with increasing brand awareness and driving growth of the company's Fitness Together and Elements Therapeutic Massage franchise businesses.
Struck will develop new brand identities and integrated campaigns for both the Fitness Together and Elements Massage entities. The agency will also create a strategic framework to optimize brand messaging and promotions in support of franchisees.
"Struck's strong branding capabilities and extensive experience within the health and fitness industry makes this an ideal strategic and creative partnership," said Jaime A. Vasquez, Executive Vice President/CMO of WellBiz Brands, Inc. "We believe this effort will be incredibly valuable in meeting our growth objectives over the coming years."
Struck will apply a strategic, multi-disciplinary approach for WellBiz Brands, drawing from each of their core capabilities of branding, advertising and digital marketing.
"Here at Struck we're relentlessly pursuing strategic and long-term relationships with strong challenger brands within our industries of expertise," said Daniel Conner, CEO at Struck. "We've found that perfect combination with the WellBiz Brands concepts and the teams that lead them."
In addition, WellBiz Brands also named Blitz Media as their media agency of record to work collaboratively with Struck in moving their business forward.
ABOUT WELLBIZ BRANDS, INC.
Formerly known as Fitness Together Holdings, Inc., WellBiz Brands, Inc. is headquartered in Highlands Ranch, Colorado and is one of the largest wellness franchise organizations in the United States. The company owns Fitness Together Franchise Corporation (Fitness Together), which franchises one-on-one and small group personal physical fitness training studios, and Elements Therapeutic Massage, Inc. (Elements), which franchises Elements Therapeutic Massage studios, providing custom therapeutic massage to meet clients' individual needs.
Fitness Together began franchising in 1996 and currently has 219 locations across the United States, Brazil, and Canada. Elements began franchising in 2006 and has 139 locations in 26 states. For more information about Fitness Together, please visit http://corp.fitnesstogether.com/. If you would like more information about Elements Therapeutic Massage, please visit http://elementsmassage.com/.
ABOUT STRUCK
Struck (www.struck.com) is an insight-driven, digital-forward creative agency with offices in Los Angeles, Salt Lake City and Portland. Struck believes in making brands Greater Than through forward-thinking, breakthrough creativity, and interactive innovation. The agency develops powerful brand solutions and experiences for clients in the travel & tourism, restaurant & franchise, entertainment, active lifestyle/fitness, and luxury industries. Clients include Jack in the Box, Nickelodeon, DreamWorks Animation, ASICS, Westfield, Deer Valley Resort, The Little Gym, Utah Office of Tourism and Lennar.