It used to be that massages were the sole domain of relaxation and pampering. It was something you would get at a spa as a way to spoil yourself. According to a consumer survey sponsored by the American Massage Therapy Association®, the reasons people choose therapeutic massage are beginning to change and are moving towards a much more holistic approach to massage.
Of the people who went to a massage therapist in the last year, 87% of them view massage as beneficial to overall health and wellness, with 89% of people surveyed reporting that they believe massage to be effective in reducing pain. This shift in thinking can also be seen in where Americans are getting massage therapy – only 19% of respondents received a massage at a spa. Half of the respondents received a massage for non-pampering reasons. The most frequently reported were soreness, stiffness, stress relief or management, injury recovery, maintain wellness, and to control headaches.
People are beginning to think of massage therapy in the context of health and wellness, not just something that you do as a special treat. This point of view is beginning to line up with much of the research that shows the numerous benefits of regular massage, with 50% of respondents indicating that they were encouraged by a doctor to seek out massage therapy.
For more information call Element on Shea Massage studio at 480.941.3077.