A short time ago, massage wasn’t all that popular among men. Perhaps it was because it was only in spas that targeted women. "While the men played golf, women went for a massage." Now, there’s been a significant change in the industry and among men. Now through the popularity of massage and more education among men, more men are seeking therapeutic massage. If you’ve thought about it, but haven’t quite pulled the trigger, there are many reasons why a massage is beneficial for men.