The Business of Massage Hits Economic Home Run in Massachusetts Local entrepreneur runs nation’s busiest location for Elements Therapeutic Massage franchise
Feb 22, 2010
MIDDLETON, Mass. -- Steve Stabile, of North Andover, Mass., is a busy man. His company has more than 500 paying members to satisfy every month. That doesn’t include the hundreds of people who walk in the door without a membership. But make no mistake; he’s not stressed. That’s because Stabile owns the most successful Elements Therapeutic Massage franchise in the nation and represents one of the fastest-growing franchise concepts in America. Relieving stress is job number one for his studio at 92 South Main St., in Middleton. And as part of the $9 billion preventive care industry, he is the shining example of a growing national chain making therapeutic massage available and affordable to one of the most stressed-out generations in economic history. “We’re in business to make clients feel better and bring health and wellness to them at a price they can afford,” Stabile explains. And the price is right. Let the jet-set crowd hit the ritzy spas. Stabile says he is more interested in providing quality services to hard-working men and women who find themselves living with back pain, sports injuries, tension headaches and the overall stress of doing more with less these days. His repeat business runs the age gamut, is 40 percent male, and is proof that massage therapy is here to stay. Stabile’s studio in Middleton has earned the most revenues of any Elements location in the nation for three consecutive years with no sign of stopping. Business increased some 20 percent in 2009 over the previous year, and his studio gave out a record number 1,200 gift cards last holiday season. Stabile was a pioneer for the Elements brand, signing on as one of the first franchisees in the U.S. in January of 2007. He admits that he didn’t know anything about massage until he received his first massage while attending franchise university at the company’s corporate headquarters. He was hooked. Stabile borrowed from his entrepreneurial and marketing background as the co-founder of a yellow-page advertising company to build a grassroots business phenomenon. He translated his skills from letting fingers do the walking to a more serious need – deep-tissue massage. And the results have rubbed people the right way. Not just with clients, but with new franchisees. Stabile has evolved from lone ranger to national leader, overseeing his own studio and supporting 10 other locations as the area director in the region. Stabile’s success has quickly attracted like-minded peers who wanted to invest in a franchise, own their own business, and be part of a national chain in a growing industry. Today there are 11 Elements Therapeutic Massage studios in Massachusetts, making it the second biggest concentration for the chain in the U.S. And the company plans to award 12 additional franchises in the state over the next year. “We’re the largest employer of massage therapists in Massachusetts,” Stabile says of Elements Therapeutic Massage. And he sees plenty of space to expand. The company’s national headquarters agrees. On April 7, Elements Therapeutic Massage will host a “Discover The Elements of Success” Franchise Event at the Marriott in Newton to introduce the franchise concept to interested prospects. More information as well as a registration form for the event is available at touchofelements.com/event or by calling 888-912-2228. “The success of our Elements business in Massachusetts has been tremendous,” said Bob Haimes, executive vice president and chief growth officer for the organization. “Steve and other studio owners in the state have proven this to be a great market for the Elements Therapeutic Massage concept.” Fitness Together Holdings, Inc., the parent company of Elements, has had similar success with its other franchise brand, operating more than 50 Fitness Together personal training studios in Massachusetts. “We intend to build both our businesses from a strong foundation of success in the state,” Haimes said. About Fitness Together Holdings, Inc.: Based in Highlands Ranch, Colo., Fitness Together Holdings, Inc., is one of the world’s largest wellness organizations. The parent company oversees Fitness Together Franchise Corporation, http://www.fitnesstogether.com, a one-on-one personal training fitness franchisor established in 1983 that began franchising in 1996, and Elements Therapeutic Massage, Inc., http://www.touchofelements.com, a massage therapy franchisor that began franchising in 2006. Today, the combined franchise network has hundreds of franchises sold across the United States, Costa Rica, Brazil, Israel, Ireland, and Canada. Franchise Information: Fitness Together and Elements Therapeutic Massage are each actively selling franchises. If you are interested in changing your life and the lives of others, please visit http://www.fitnesstogether.com/franchise/ and http://corp.touchofelements.com/franchise/ or call 877.663.0880 ext. 10 for more information about franchise opportunities.