Local Entrepeneur Opens Massage Business
Nathan Pilling with the Xenia Gazette Jul 14, 2014
BEAVERCREEK — The Elements Massage franchise has come to Beavercreek. Lisa Zucco, the owner of one of the franchise’s newest locations, opened her business to Beavercreek last month and cut the ribbon for that location on Wednesday. The franchise is expanding and currently has 181 locations nationwide.
At Elements, a massage is a customized experience based on the customer’s needs.
“Our front desk people will match the client with the therapist that can best provide the massage they’re looking for,” Zucco said. “When somebody calls in we don’t just plug them in to a time slot with anybody. We can try to put them with a person that can do what they’re asking for.”
A massage at Elements may include deep tissue, trigger point, sports/stretch, hot stone and Swedish massage techniques. Prenatal and other specialty techniques are also available.
The business is located in the Beavercreek Plaza at 3195 Dayton-Xenia Road. It’s a location that’s rarely quiet.
“We really liked this particular location because of how busy it is,” Zucco said. “It’s kind of in the center of Beavercreek, so everybody has to do their shopping here. The other stores that are in the area were appealing too.”
It’s so busy that Zucco said people were stopping in before they had even finished unpacking.
“We’re in the lobby with the boxes, and they’re coming in and wanting gift cards,” she said. “That was really great.”
Zucco isn’t stopping at one location. She’s planning on opening two more, one in Easton and another in Centerville. She’s targeting November and next spring for the opening of those locations, respectively.
These businesses represent a significant financial investment for the local entrepreneur. According to the franchise website, a single-unit investment will cost between $233,000 and $399,000 in addition to a single-unit franchise fee of $49,500.
“I’m excited, and a little bit – I’m not going to lie – it’s a little daunting,” Zucco said. “I believe in Elements. I think that they have a really good program developed, so I think it can thrive.”