Massage Therapist Client Satisfaction = Customized Massage and Careful Note Taking
- The key to effective massage for every client is customizing each treatment according to the client’s needs and preferences.
- Taking careful notes can help therapists deliver personalized sessions that will keep clients happy and coming back for more.
While there is always an artistic side to the massage therapy profession, you have to decide which side of that art you wish to be on: the successful artist who has business sense or the starving artist dedicated to only the expression of that art. If you picked successful artist, this article is for you.
I have spoken to many therapists over the lifetime of my career, from students and startup-business therapists to seasoned therapists of 20-plus years. Those who started out and remained successful are the ones who treated this career as a profession. Those individuals made their profession a business because they had the correct paperwork to go with it.
What is a Customized Massage
Listening to the Client and giving the client what they want in their Massage. One of the reasons some massage therapists struggle to be successful is they are stuck in what I call cookie-cutter massage syndrome—giving the same massage to every person who walks through the door. Massage applied this way will work, but only for a small percentage of the population.
Paperwork Is Key
Success in the massage field not only comes from your massage skills, but how you record what you did in each session and the paperwork that is completed at the studio. The keys to your success can be found in health history intake forms, SOAP Charting and the paper work you use every day.
In order to be successful with your work and benefit the muscular health of your clients, you have to be able to chart client progress and learn from it. You see this principle in any arena in the health care field, from medicine to physical therapy. Professionals in those arenas keep documented records. They record what they found and what actions occurred from those findings, treatment applied and the effectiveness of that treatment. In massage, documentation requires you be adaptable to each client’s specific needs.
Make Notes, Notes and More Notes
The only way to stay on top of every client’s specific needs is to write everything down for the treatment, in addition to anything you know you need to address next time that I did not in a current session. Leave yourself a template of how the massage flow went, record other notes on specific things that helped the client. From a customer service perspective, write notes to remind myself to apply an extra blanket or to use the one lotion that client prefers.Also make notes on what the client shared with you with respect to a special vacation or a trip they were planning. so that you can follow up and make a personal connection the next time.
Without paperwork, you would not easily see progress in treatment—and neither would the client. At times when you feel stuck as to how best to help a client, you should be able to go back through his or her chart and pinpoint certain sessions where a different application helped that client feel better. Adding that series of strokes or a different technique back into the massage could make a difference.
Paperwork is more than just busy work. Learning to integrate the use of paperwork into your daily massage routine can make all the difference in the type of massage therapist you want to become and increase your client satisfaction.