As the Chief Marketing Officer, Ackerman identifies opportunities for steady revenue growth by designing marketing and communications programs that differentiate the brand through keen consumer and market insights. He consistently leverages first and third party data sources to uncover opportunity and create value. In his collaborative manner, Trever works directly with the franchise owners and marketing team to develop initiatives and ongoing strategies that drive business and grow the Elements Massage® brand.
Having most recently served as head of marketing for Les Mills U.S., Trever was responsible for the planning, development, and implementation of marketing and communication strategies. As the head of marketing for 24 Hour Fitness before that; Ackerman is a veteran of the Health & Wellness industry with a keen sense for adapting to the ever changing and growing landscape.