What do Dirk Nowitzki and LeBron James have in common? While they might be opponents on the court, they both list sports massage as part of their pre-game prep. Maybe Dirk had a longer massage session before the final game giving him the advantage and the MVP award?
Giving treatments a sports twist makes it cool for guys who want to try out a spa experience. A sports massage is basically the same thing as a deep tissue massage, but spas wised up a long time ago when they realized that tying in a sports theme was a great way to get guys through the door. It must have worked because according to the ISPA 2010 U.S. Spa Industry Study a sports massage is the most offered type of massage in the U.S. with 97 percent of spas offering it on their treatment menus. It even beat out Swedish massage, the most basic type of massage. Check out 31 of America’s best sports massages.
A sports massage is ideal for athletes because it’s directed specifically at muscles used in athletic activities. It can be either preventive or corrective in approach. The technique separates muscle groups and loosens fascia (a thin layer of connective tissue covering and supporting or connecting the muscles or inner organs of the body) to help realign the body and free up movement. Because it is given to people whose body tone and condition is tied to performance, it can be very specific in the areas it targets. Runners often need to focus on leg muscles, while golfers concentrate on their shoulders. Now click for a sports massage play-by-play .
If you want to learn more about different spa treatments visit ISPA’s spa glossary at experienceispa.com.
Shelby Jones is based in Lexington, KY at the ISPA headquarters, Spa Week’s exclusive trade partner. She has worked as ISPA’s Public Relations Manager for five years where she connects with top media outlets to promote ISPA members and the spa lifestyle. To get in touch with Shelby please visit experienceispa.com, email her atShelby.Jones@ispastaff.com or follow @ISPADoYou on Twitter.